Google has introduced a new feature to allow businesses to include click-to-call phone numbers in their ads for mobile devices with full internet browsers.

The feature is part of the search engine's pay per click marketing service AdWords.

To use the application, marketers will need to set up location extensions and add their business number to their AdWords account to ensure consumers are connected to their nearest store.

In addition, they will need to check they have chosen to display their ads on iPhones and similar devices.

Businesses that have already set up their campaigns this way will have click-to-call numbers displayed in mobile ads automatically. They will be charged per click in the same way as normal pay per click ad.

"Whether they're placing a direct order, making a reservation, or inquiring about services, the ability for prospective customers to easily call your business is a key distinguishing feature of searches made on mobile phones versus computers," Google said.

Earlier this month, Google AdWords added a new feature allowing users to target specific smartphones or networks with pay per click ads.

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News Source:- http://www.clickthrough-marketing.com/